Each laundry strip packs ultra-concentrated, hypoallergenic, eco-friendly cleaning power into a tiny, pre-measured strip of liquidless laundry detergent that you just toss in the wash. Its low-sudsing formula works in all types of washing machines, including high-efficiency (HE).
The smart hypoallergenic formulation effectively seeks out and dislodges dirt molecules and stains, keeping them in suspension until they are rinsed away. It makes your laundry washing chore easier, healthier, more economical, and so much kinder to our planet.
Gentle Enough for Even the Most Sensitive Skin The laundry detergent you use, should be as sensitive to your skin as it is to the environment. Tru Earth's mission is to put your family first, and is why these eco-strips are vegan, hypoallergenic and paraben free. You will feel confident knowing that you are taking care of your family, and their future on this planet.
No More Measuring - No More Mess Let’s face it. Traditional liquid laundry detergent is messy, and wastes so much space. Measuring out detergent whether it is liquid or powder almost always results in spillage. I don’t know about you, but when I’m doing laundry, I don’t need another thing to clean up!
With Tru Earth, 1 strip equals 1 load. No measuring and nothing to spill.
Uncompromising Cleaning Power Just because you want the chore of doing laundry to be simpler, cleaner, and more eco-friendly doesn't mean you have to give up cleaning power. This is why Tru Earth haven't cut any corners with their laundry detergent strips.
Each strip weighs just 3g, and packs the same power as 40g of premium liquid or powdered detergents.
Uncompromising cleaning power that:
Removes the toughest stains
Reveals vibrant colours
Restores radiant whites
94% less transportation pollution
Tru Earth care about the future of the world we live in. This is why their eco-strip laundry detergents have a dramatically smaller eco-footprint than liquid and powder detergents. The packaging uses zero plastic, and its light weight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergents.
Over 30 billion of loads of laundry are done in North America each year, and the environmental impact is massive. A load’s worth of today’s leading liquid detergent weighs in at over 40 grams. A single Tru Earth Eco-Strip weighs less than 3 grams, or a whopping 94% lighter! With so much less to truck around, and no plastic jug, Tru Earth Eco-Strip laundry detergents helps you lighten your load on the environment. If everyone switched to Tru Earth Eco-Strips, the annual eco-savings would be enormous:
Eliminate one billion plastic jugs (you read that right!), saving 700 million from going to landfills
Save truck fuel and CO2, equivalent to taking 27 million cars off the road for a day, or planting nine million trees
Tru Earth Certifications:
Free of added dyes
Free of chlorine bleach
Free of 1,4-dioxane, as certified by independent laboratory tests
Readily biodegradable in accordance with OECD 310D
Hypoallergenic, certified by independent dermatologists
Vegan: no animal-based ingredients or testing on animals by Tru Earth or their ingredient suppliers